Philosophy: To use knowledge, innovation, creativity and technology to create superior, safe and 'leading edge' products in professional hair care.

By combining our research and development with the input of professional hairdressers worldwide, our program of new product development is focused on creating products that guarantee ultimate performance, preserving and enhancing the hair's condition and vitality. Our commitment to excellence resulted in the creation of DAT2™, Diamond Activation Technology, the most advanced hair colour on the world market, with the incredible unique ability to lift and deposit colour simultaneously. Affinage Professional’s extensive range of colours, highlighting systems, colour removal, shampoos,conditioners, styling products, and permanent waves, has been embraced by salons and consumers across the globe, and is testament to Affinage Professional's commitment to the hairdressing industry.

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